The platform is rolling out a new feature that allows them to cut down on the quantity of AI-created videos appearing in their feeds. This move comes as the service announced that it now features more than 1 bn content made with AI.
Testing and Rollout
The update is undergoing trials over the next few weeks before a widespread launch. This development coincides with a surge in AI-generated material, driven by recent content generation software.
AI Content on Other Platforms
It has been noted that nearly one in 10 of the quickest rising content creators on a competing service exclusively feature AI-generated videos. A significant portion of this material is classified as “AI slop”, a phrase for poor-quality, factory-style content that is frequently illogical or surreal.
Our research shows that many people like content made with AI tools, ranging from AI artwork to informative clips, and we want to provide users the option to increase or decrease of that, based on their own preferences,” stated a spokesperson.
Scale of AI Content
The platform shared that there are presently 1.3bn videos on its app tagged as artificially created. In total, more than 100 mn pieces of content are submitted to the platform every day, making AI content a minor percentage of its overall inventory.
Customizing Your Feed
Viewers will be capable of decrease or raise the level of AI content they view by opening the content preference feature in the app and picking AI-made media. Further subjects that currently be modified under the tool include politics, fashion, cosmetics, and choreography.
Platform Guidelines
The platform’s policies oblige creators to identify convincing AI-made content, and it prohibits harmful deepfakes of celebrities or emergencies. Any authentic-looking AI video that is not labeled can be removed under its user guidelines.
Furthermore, the platform will from now on add an artificially created watermark to content produced via its own AI tools, or detected by an industry-wide initiative for identifying artificial media. This action is intended to stop users from attempting to evade the tagging system.
AI Literacy Programs
The company is also launching a $2m awareness program for experts and institutions to develop learning resources about using AI responsibly. This project will benefit non-profit groups focused on educating computer science.
Platform Protection
The video-sharing app has supported its safety measures, during controversy over intentions to make redundant hundreds of review team members in the United Kingdom. It is expected to cut hundreds of positions in its content moderation team in London, with worker representatives and online safety experts raising concerns that staff are being displaced by AI moderation.
A senior executive clarified that people-led review would continue to be important, but AI can shield workers by eliminating the most distressing content before it gets reviewed by people. The company stated a significant reduction in explicit and harmful content reviewed by human moderators over the previous year due to the use of its automated systems.
It is vital to balance humans and technology to keep the platform safe,” the executive stated. “We’ll have humans as part of that process, but we further consider it’s extremely critical to minimize viewing of unsafe media as quickly as possible, which is the area in which a extensive automated help is making a difference operate efficiently.”
